Almost fifty years have passed since the first Novo Cicli sign was raised in the small town of Besnate, in the province of Varese. Thousands of bicycles, people, friends, enthusiasts and champions have crossed the threshold of that small reality that still today wants to remain at the center of this world, without giving up what today as then is our essence, the quality of our work. We couldn't do without it.

We can say that the bicycle is our life.